Post by account_disabled on Feb 24, 2024 12:44:34 GMT 3
More and more companies decide to integrate the creation of articles for the web into their communication , to increase their authority, spread news relating to the brand, increase traffic on the site, intercept new users and sell services/products. Texts that have these objectives must have specific characteristics capable of holding the user's attention , answering their questions and inviting them to carry out an action, the famous "conversion". To achieve this, the best known technique involves the use of the CTA, the final call to action (literally "call to action"), but this is certainly not the only point to pay attention to.
If your task is also to check that the texts commissioned Middle East Phone Number List from the agency or professional on duty for your company are not only written correctly but also effective, you are in the right place. Here is what should never be missing from a web text capable of converting and achieving the set business objectives! 1.Speak to a specific target It's not worth saying "we want to talk to everyone", because not everyone will be interested in what you say, do and offer. An effective article, therefore, is aimed at a specific audience , represented by the users that the company wants to intercept. It must therefore be designed, structured and written with the target audience in mind : based on this, the same topic will be approached from different angles and will answer different questions.
Think about the article you are reading right now. If we had turned to professionals, therefore people who write texts for a living, we would have had to create a practical guide, capable of concretely illustrating how to create effective content, perhaps citing tools, techniques and providing specific examples. . But the target of this publication is not that, but the marketing managers of companies, who are probably not interested in knowing how to write a text but in knowing the elements that make it effective. And for this reason our article, as you can see, is informative, and does not dwell too much on technicalities. The reference user also influences the tone of voice and the language : if we are talking to professionals it may be fine to use technical terms without explanations, but if the audience is more generic and therefore also made up of less expert people, the text will need to be written in a simple, clear and direct way.
If your task is also to check that the texts commissioned Middle East Phone Number List from the agency or professional on duty for your company are not only written correctly but also effective, you are in the right place. Here is what should never be missing from a web text capable of converting and achieving the set business objectives! 1.Speak to a specific target It's not worth saying "we want to talk to everyone", because not everyone will be interested in what you say, do and offer. An effective article, therefore, is aimed at a specific audience , represented by the users that the company wants to intercept. It must therefore be designed, structured and written with the target audience in mind : based on this, the same topic will be approached from different angles and will answer different questions.
Think about the article you are reading right now. If we had turned to professionals, therefore people who write texts for a living, we would have had to create a practical guide, capable of concretely illustrating how to create effective content, perhaps citing tools, techniques and providing specific examples. . But the target of this publication is not that, but the marketing managers of companies, who are probably not interested in knowing how to write a text but in knowing the elements that make it effective. And for this reason our article, as you can see, is informative, and does not dwell too much on technicalities. The reference user also influences the tone of voice and the language : if we are talking to professionals it may be fine to use technical terms without explanations, but if the audience is more generic and therefore also made up of less expert people, the text will need to be written in a simple, clear and direct way.