Post by account_disabled on Dec 2, 2023 12:36:39 GMT 3
Semrush, in its latest study, "The State of Mobile 2022", perceived the appearance of a post-pandemic phenomenon that seems to be putting mobile traffic growth at risk.
Valentina Giraldo
Jun 21, 22 | 8 min read
Mobile traffic growth at risk
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In the last decade, the C Level Executive Email Lists smartphone has become one of the main gateways to information for millions of people around the world.
Its adoption has been so great that projections since 2016 indicated that it could become the most important source of search by 2025.
But… It was only a matter of time before the projection fell apart.
Neither Nostradamus nor The Simpsons managed to foresee the sharp drop in mobile traffic (nor a pandemic that made us all stay at home for several months), but that’s exactly what Semrush’s State of Mobile 2022 report has shown.
Is it possible that an apocalyptic future awaits us and that, as marketers, we must throw all our mobile efforts overboard?
Let’s take it easy.
In the last two years of the pandemic we have adapted to the “new normal”. That normal was nothing more than getting used to seeing the dynamics of consumption and communication changing more frequently.
The predictions we had for mobile traffic corresponded to trends that did not contemplate how radical a pandemic like the one we are experiencing in 2020, 2021 and the years to come would be.
Valentina Giraldo
Jun 21, 22 | 8 min read
Mobile traffic growth at risk
Need content for your business? Find top writers on WriterAccess!
Try for free
In the last decade, the C Level Executive Email Lists smartphone has become one of the main gateways to information for millions of people around the world.
Its adoption has been so great that projections since 2016 indicated that it could become the most important source of search by 2025.
But… It was only a matter of time before the projection fell apart.
Neither Nostradamus nor The Simpsons managed to foresee the sharp drop in mobile traffic (nor a pandemic that made us all stay at home for several months), but that’s exactly what Semrush’s State of Mobile 2022 report has shown.
Is it possible that an apocalyptic future awaits us and that, as marketers, we must throw all our mobile efforts overboard?
Let’s take it easy.
In the last two years of the pandemic we have adapted to the “new normal”. That normal was nothing more than getting used to seeing the dynamics of consumption and communication changing more frequently.
The predictions we had for mobile traffic corresponded to trends that did not contemplate how radical a pandemic like the one we are experiencing in 2020, 2021 and the years to come would be.